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Research papers

Inca Kola reconnection strategy

Identifying with the true Peruvian - their background, that which is evident with each tasty meal of unique seasoning, that which knows resilience and to overcome any obstacle in order to move forward with ingenuity. "Who" that the Peruvian is, Inca...

Catalogue: Latin America 2020 - Insights Festival
Authors: Fabian Jalife, Tomas Gross
Companies: The Coca-Cola Company , BMC Strategic Innovation
October 19, 2020
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Citation

Jalife and Gross (2020a, October 19). Inca Kola reconnection strategy . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inca-kola-reconnection-strategy-


Videos

Brands Connect: Is food a trend, a culture or a need?

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Luca Gentile
Companies: The Coca-Cola Company , Pastificio Rana
October 14, 2020
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Citation

Fafian and Gentile (2020a, October 14). Brands Connect: Is food a trend, a culture or a need?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands-connect-is-food-a-trend-a-culture-or-a-need-


Videos

Brands Connect: Episode 2

Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Martyn Crook
Companies: The Coca-Cola Company , United Healthcare
October 2, 2020
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Citation

Fafian and Crook (2020a, October 02). Brands Connect: Episode 2. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands-connect-episode-2


Videos

Brands Connect: Q&A session

Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 17, 2020
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Citation

Fafian and Lopez-Brea (2020a, September 17). Brands Connect: Q&A session. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands-connect-q-a


Videos

Brands Connect: Introduction

Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Joaquim Bretcha
Companies: The Coca-Cola Company , Netquest
September 14, 2020
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Citation

Fafian and Bretcha (2020a, September 14). Brands Connect: Introduction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands-connect-introduction


Research papers

Trends change, motivations do not

How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.

Catalogue: Fusion 2019
Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar
Companies: Ipsos MRBI, The Coca-Cola Company
November 10, 2019
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Citation

Akpinar, Ceran, Sermen and Yontar (2019a, November 10). Trends change, motivations do not. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/trends-change-motivations-do-not


Research papers

The challenge of a global brand in unstable times

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019
Authors: Carolina Porcari, Maria Muzio, Rosaline Hester, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 7, 2019
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Citation

Porcari, Muzio, Hester and Scolnic (2019a, April 07). The challenge of a global brand in unstable times. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-challenge-of-a-global-brand-in-unstable-times


Research papers

What "The Godfather" has to do with the Coca-Cola

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in...

Catalogue: Latin America 2017: #IN
Authors: Thomas Walker, Cecilia La Greca, Horst Feldhaeuser
Companies: Infotools, The Coca-Cola Company
June 15, 2017
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Citation

Walker, La Greca and Feldhaeuser (2017a, June 15). What "The Godfather" has to do with the Coca-Cola. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-the-godfather-has-to-do-with-the-coca-cola


Videos

Coca-Cola culture club (Spanish)

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Neira, Jorge Fonseca
Companies: Dichter & Neira , The Coca-Cola Company
June 15, 2016
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Citation

Neira and Fonseca (2016a, June 15). Coca-Cola culture club (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/coca-cola-culture-club-spanish-